If you’ve been to White Horse RV Center, you know that it’s located on the Black Horse Pike. So what gives? Shouldn’t it be Black Horse RV? We still get that question pretty frequently, even after almost 15 years at our “new” location.
Originally, White Horse RV was, of course, located on the White Horse Pike in Somerdale, NJ. Founded in 1973, White Horse RV Center was originally named White Horse Winnebago, and then White Horse Leisure. While the Somerdale location was a success, it was just too small to handle the continually growing popularity of RVs. To give you an idea of the size, the location eventually became a fireplace accessories store.
In 1996, White Horse moved to the current Williamstown location on the Black Horse Pike, a former auto dealer lot and building. This space was much better suited to handle all of the new products that would eventually be sold, including travel trailers, fifth wheels, toy haulers, and motorhomes. At the time, some thought was given to changing the name, but in those days before the internet explosion, getting the word out on a name change would have been very difficult, so the decision was made to keep the White Horse name.
Since we’re on the subject, here’s a little history on both the White Horse and Black Horse Pikes.
The White Horse Pike originated as a Native American path called Lonaconing Trail and eventually became the main stagecoach route between the Philadelphia/Camden area and Atlantic City. Today, known as Route 30 and the White Horse Pike, it remains a main route between Philadelphia and Atlantic City.
The Black Horse Pike was also originally a Native American trail, but we’re not sure of the original name. This trail ran from the Delaware River to Egg Harbor. Today, known as the Black Horse Pike, it also has the unfortunate distinction of being parts of Rt. 168, Rt. 42, Rt. 322 and Rt. 40 which can be very confusing when giving directions!