A horse of a different color

White Horse RV Center

Established 1973

If you’ve been to White Horse RV Center, you know that it’s located on the Black Horse Pike. So what gives? Shouldn’t it be Black Horse RV? We still get that question pretty frequently, even after almost 15 years at our “new” location.

Originally, White Horse RV was, of course, located on the White Horse Pike in Somerdale, NJ. Founded in 1973, White Horse RV Center was originally named White Horse Winnebago, and then White Horse Leisure. While the Somerdale location was a success, it was just too small to handle the continually growing popularity of RVs. To give you an idea of the size, the location eventually became a fireplace accessories store.

In 1996, White Horse moved to the current Williamstown location on the Black Horse Pike, a former auto dealer lot and building. This space was much better suited to handle all of the new products that would eventually be sold, including travel trailers, fifth wheels, toy haulers, and motorhomes. At the time, some thought was given to changing the name, but in those days before the internet explosion, getting the word out on a name change would have been very difficult, so the decision was made to keep the White Horse name.

Since we’re on the subject, here’s a little history on both the White Horse and Black Horse Pikes.

White HorseThe White Horse Pike originated as a Native American path called Lonaconing Trail and eventually became the main stagecoach route between the Philadelphia/Camden area and Atlantic City. Today, known as Route 30 and the White Horse Pike, it remains a main route between Philadelphia and Atlantic City.

Black Horse PikeThe Black Horse Pike was also originally a Native American trail, but we’re not sure of the original name. This trail ran from the Delaware River to Egg Harbor.  Today, known as the Black Horse Pike, it also has the unfortunate distinction of being parts of Rt. 168, Rt. 42, Rt. 322 and Rt. 40 which can be very confusing when giving directions!


The reviews are in!

Winnebago Man

Winnebago Man Documentary

Back in 1988, Jack Rebney was in the process of  filming  a sales video for Winnebago.  It was hot, the bugs were out, he couldn’t remember his lines, and boy did he get frustrated. And, oh yeah, he let his frustrations out big time, often losing his temper. The outtakes from this video are laced with profanity and some very animated body language. But Jack didn’t care. That was just him venting and showing a glimpse of his high-strung personality.

While the final ad was sent out to Winnebago dealers to promote one of their new motorhomes, a 4 minute video of outtakes surfaced. Originally, this video was just passed among the crew and some friends, but eventually underground videotape collectors became aware of this hilarious reel, dubbing it “Winnebago Man”, and began copying and trading it. This led Jack to becoming somewhat of an underground cult hero.

What no one could have envisioned at the time would be the explosion of PCs, the Internet, and eventually YouTube.  Twenty years later, Jack became one of the very first viral video stars with over 2 million views on YouTube!

So, who was this Jack Rebney anyway?

Enter documentary filmmaker Ben Steinbauer, who  decided to track Rebney down and see if he would be willing to tell the story of the “Winnebago Man”. The end result looks like it’s a winner! While I haven’t seen the documentary myself yet, here are some quotes regarding the film:

“Madly Entertaining”
New York Magazine

“Holy sh*t, is this a f**king funny documentary!”
Roger Ebert

“Bleeping brilliant!”
People Magazine

“Prepare to laugh hard!”
San Francisco Chronicle

“A gem of a film!”
Daily Mirror

Winnebago Man is now playing in select theaters around the country. Be sure to check it out!

Until next time, Happy RVing!